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PR: Old Soul Collective Curates Unique Aesthetic in New Downtown Waterville Home

July 12, 2021

Waterville, ME 7/12/21 – Old Soul Collective, a local vintage boutique and e-commerce website, is relocating its base of operations to 22 Silver Street in downtown Waterville. Having been open since 2019, the eclectic shop caters to a wide range of aesthetics and tastes, including vintage furniture and decor, pre-loved retro clothing, modern apparel and accessories, handmade jewelry, and goods crafted by local artisans. 

Celebrating the history of its original usage as Sign of the Sun and breathing life back into the community staple, Jessica Stetson, owner of Old Soul Collective, is excited to return to her roots in downtown Waterville as the city continues to undergo a robust revitalization within its Main Street corridor. 

“We are incredibly excited to be relocating Old Soul Collective to such an iconic downtown Waterville building and location”, comments Jessica Stetson. “I have so many memories from inside this space as a kid growing up in the area; I struggle with finding the right words for just how honored and grateful I am to have this opportunity. All of us at OSC are very proud to be contributing to the revitalization that downtown Waterville is undergoing.”   

Since April, Old Soul Collective has been working to identify a new retail location in downtown Waterville and ultimately decided to expand to the historic building’s second floor, which showcases an exposed brick interior and façade, tall ceilings, and beaming windows that present a highly visible storefront and overlook the downtown’s Silver Street extension. Necklacing downtown Waterville’s “restaurant row,” the building has been a flagship location for local businesses, retailers, and restaurants for decades. Old Soul Collective’s ambiance and one-of-a-kind product offerings will become known as the intersection where sentimental value and beauty meet. 

“Jessica’s entrepreneurial spirit, digital savvy, and eye for detail have already transformed the previously vacant second floor into a cohesive retail location that celebrates Waterville’s history and brings further density to the downtown”, says Garvan Donegan, director of planning, innovation, and economic development for Central Maine Growth Council. “The city of Waterville has cultivated a vision of enhancing its downtown, and Old Soul Collective’s expansion will benefit from the vibrancy emerging from revitalized streetscapes, local business investment, and growth of Waterville’s downtown retail sector.”

Opening its doors at 22 Silver Street on August 1, Old Soul Collective’s expected hours of operation will be Wednesday-Friday 11am-5pm and Saturday from 11am-4pm. 

About Old Soul Collective: 

Valuing the beauty in what a variety has to offer, Old Soul Collective began as a hobby of collecting distinctive furniture pieces and all things vintage. Since opening a brick-and-mortar location, Old Soul Collective has expanded its inventory from vintage furniture and decor to include graphic tees, new clothing and accessories, hand-crafted items by local artisans, and a small selection of houseplants. The company’s style celebrates bohemian and retro aesthetics, but the vintage boutique includes pieces dating back as far back as the early 1900’s. For those interested in learning more about Old Soul Collective, please visit https://www.oldsoulcollectiveshop.com/ or follow on Instagram at @oldsoulcollective_vtg.

Last modified: July 12, 2021

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