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How this Maine seed company adapts to its customers’ desires and the changing climate

March 29, 2019

Just like fashion designers await the hottest trends for spring, this is the time of year gardeners and farmers eagerly peruse the famous Johnny’s Selected Seeds catalog, looking for novel items like purple carrots and the latest microgreens.

And just like last year’s fashion gives way to the new, Johnny’s added 150 items in 2019, mostly seeds, as it does sell garden tools, manures and other products.

The company still is in its most active business season, which started at the beginning of the year. Just a couple weeks ago, workers were spending 11 hours a day, three days in a row, filling orders for a special offer of free shipping on orders topping $50.

Last modified: March 29, 2019

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