September 13, 2018 | 5:00-6:30pm | Bricks CoWorking & Innovation Space, Hathaway Creative Center @ 10 Water St., Waterville, ME | Free, thanks to CGI, Harold Alfond Institute for Business Innovation (at Thomas College), Valley Beverage, and Bricks Coworking & Innovation Space
Selling Tech with a Human Touch: Challenges of Customer Service in a High-Tech World
By Allison Watson, business advisor at the Small Business Development Center in Waterville
One of the largest challenges small businesses and entrepreneurs face is trying to “do it all”, which often means handling the daily operations and events at the expense of taking the time to think strategically about their business.
This Tech Night is an opportunity to dedicate an hour to thinking strategically about your customers: what makes them tick, what makes them yours, and how to keep them!
Technology-based companies face a consumer market with a wide range of technological abilities, yet consumers in all segments want the opportunity to talk with company personnel about their products and services. In this interactive presentation, Allison will help you identify how to communicate with your target market, guiding you through the 5 stages of the buying process, customer acquisition and retention strategies, and reasons why customers leave.
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Last modified: January 8, 2019